Telecom & Marketing Course Details

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Post Graduate Diploma in Management (PGDM - Telecom & Marketing)

*Note: Adequate IT inputs shall be given to all the students.

Academic Inputs in Various Specialisations

A general course outline:

General Management Area:
  • Principles & Practice of Management
  • Business Economics
  • Managerial Statistics
  • Business Law
  • Quantitative Techniques
  • Business Ethics & Corporate Governance
  • Entrepreneurship Development
  • Indian Polity & Constitution
  • Indian History
  • Geography & Environment
Marketing Area:
  • Marketing Management
  • Marketing Research
  • B2B Marketing
  • Brand Management
  • Sales & Distribution Management
  • Strategic Marketing
  • Services Marketing
  • Retail Management
  • International Marketing Management
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Rural Marketing
  • Social Media & Digital Marketing
  • Case Studies in Marketing Management
Finance Area:
  • Basic Financial Accounting
  • Cost and Management Accounting
  • Financial Management

  • Operations Area
  • Production & Operations Management
  • Marketing Logistics & Supply Chain Management
  • Total Quality Management

Information Systems:
  • Management Information Systems
  • MS Office
  • DBMS & Oracle
  • SPSS
  • MS Excel
  • Business Modeling Using Spreadsheets
Analytics Area:
  • Basic Financial Accounting
  • Business Analytics
  • Pricing & Marketing Metrics

  • Human Resource Development Area:
  • Human Resource Management
  • Organisational Behaviour
  • Industrial Discipline

Language:
  • French
  • Marathi

Other Area:
  • Aptitude & Quantitative Reasoning
  • Business Awareness
General Management Area:
  • Principles & Practice of Management
  • Business Economics
  • Managerial Statistics
  • Business Law
  • Quantitative Techniques
  • Business Ethics & Corporate Governance
  • Entrepreneurship Development
  • Indian Polity & Constitution
  • Indian History
  • Geography & Environment

Telecom Area:
  • Networking & Telecom Technology Fundamentals
  • Wireless Technology
  • Broadband Communication
  • Telecom Business Essentials
  • Convergence and Next Generation Network
  • Internetworking Technology
  • Telecom Network Management & OSS / BSS
  • Telecom Business Management & Telecom Marketing
  • Telecom Project Management
  • Telecom Security & QoS Management
  • Telecom Security Management
  • Telecom Billing, Revenue Assurance & Fraud Mgmt.
  • Telecom Sector and Current Trends
  • Machine to Machine Communication
  • Cyber Laws & Information Systems
  • Case Studies in Telecom Management

Marketing Area:
  • Marketing Management
  • Marketing Research
  • Services Marketing
  • Sales & Distribution Management
  • Social Media & Digital Marketing
Finance Area:
  • Basic Financial Accounting
  • Cost and Management Accounting
  • Financial Management

Human Resource Development Area:
  • Human Resource Management
  • Organisational Behaviour
  • Industrial Discipline

Analytics Area:
  • Business Analytics
  • Pricing & Marketing Metrics

Information Systems:
  • Management Information Systems
  • MS Office
  • DBMS & Oracle
  • MS Excel
  • SPSS
  • Business Modeling Using Spreadsheets

Language:
  • French
  • Marathi

Other Area:
  • Aptitude & Quantitative Reasoning
  • Business Awareness
   

Project Studies:

All the Business Management students have to take up compulsory 'company project studies' i.e. internship for the period of 2 months duration.