Marketing & Finance Course Details

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Post Graduate Diploma in Management (PGDM - Marketing & Finance)

*Note: Adequate IT inputs shall be given to all the students.

Academic Inputs in Various Specialisations - A general course outline.

General Management Area:
  • Principles & Practice of Management
  • Business Economics
  • Managerial Statistics
  • Business Law
  • Quantitative Techniques
  • Business Ethics & Corporate Governance
  • Entrepreneurship Development
  • Indian Polity & Constitution
  • Indian History
  • Geography & Environment
Marketing Area:
  • Marketing Management
  • Marketing Research
  • B2B Marketing
  • Brand Management
  • Sales & Distribution Management
  • Strategic Marketing
  • Services Marketing
  • Retail Management
  • International Marketing Management
  • Integrated Marketing Communication
  • Consumer Behaviour
  • Rural Marketing
  • Social Media & Digital Marketing
  • Case Studies in Marketing Management
Finance Area:
  • Basic Financial Accounting
  • Cost and Management Accounting
  • Financial Management

Operations Area:
  • Production & Operations Management
  • Marketing Logistics & Supply Chain Management
  • Total Quality Management

Information Systems:
  • Management Information Systems
  • MS Office
  • DBMS & Oracle
  • SPSS
  • MS Excel
  • Business Modeling Using Spreadsheets
Analytics Area:
  • Business Analytics
  • Pricing & Marketing Metrics

Human Resource Development Area:
  • Human Resource Management
  • Organisational Behaviour
  • Industrial Discipline

Language:
  • French
  • Marathi

Other Area:
  • Aptitude & Quantitative Reasoning
  • Business Awareness
General Management Area:
  • Principles & Practice of Management
  • Managerial Statistics
  • Business Law
  • Business Economics
  • Quantitative Techniques
  • Indian Polity & Constitution
  • Indian History
  • Geography & Environment
  • Entrepreneurship Development
  • Business Ethics & Corporate Governance

Finance Area:
  • Basic Financial Accounting
  • Cost and Management Accounting
  • Financial Management
  • Indian Financial Systems
  • Security Analysis & Portfolio Management
  • Strategic Corporate Finance
  • Foreign Exchange & Market
  • Insurance
  • SAP (FICO)
  • Corporate Tax Planning
  • Merger, Acquisition & Corporate Restructuring
  • Commercial Banking
  • Options and Future
  • Global Financial Management
  • Fixed Income Securities
  • Project Finance
  • Accounting Standard & Corporate Disclosure Practice
  • Risk Management
  • Case Studies in Financial Management
Marketing Area:
  • Basic Financial Accounting
  • Marketing Management
  • Marketing Research

Human Resource Development Area:
  • Human Resource Management
  • Organisational Behaviour
  • Industrial Discipline

Information Systems:
  • Management Information Systems
  • MS Office
  • DBMS & Oracle
  • SPSS
  • MS Excel
  • Business Modeling Using Spreadsheets

Analytics Area:
  • Finance Analysis
  • Technical Analysis for Financial Markets

Language:
  • French
  • Marathi

Other Area:
  • Aptitude & Quantitative Reasoning
  • Business Awareness

Project Studies:

All the Business Management students have to take up compulsory 'company project studies' i.e. internship for the period of 2 months duration.