POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM - MARKETING & FINANCE)
(i) It is full-fledged Two Year Full Time Program in Management with focused
specialization in Marketing or Finance.
(ii) Specialization will be offered in two disciplines to two groups of students which
means about 30 students can specialize in Marketing and another 30 can specialize in
Finance. The choice of selection of the students for the finance specialization will be
left to an expert committee, which will be constituted by the Director Academics.
(iii) Finance Specialization
(aa) Preferred educational qualification for this course is commerce and engineering. Students from science stream are discouraged.
(bb) Few interested students from this batch can pursue SAP – FICO Module, in their third semester, subject to the availability of trained instructors from the industry, who will teach this subject in our Computer Labs. An additional fee of Rs. 20,000
will be charged for this course, from those who opt for this course at that stage. We
have the licensed SAP software installed in our labs. These students have great
opportunities to join the IT industry as SAP consultants. Hence, those
specializing in SAP –FICO module will be fielded for the role of consultants only in
IT and other companies during campus placements.
(cc) As the number for this class is restricted to a few qualified students opting for
this specialization from PGDM batch of BIMM and BIMHRD, they will be clubbed
together to cater for efficiency, maximum utilization of resources, common
standards within the society and for greater co-ordination. This will be known as
SBS batch but they will still belong to their respective institutes and remain in their
roster for all purposes.
(dd) The SBS batch will be constituted in the first semester itself.
Note:- Adequate IT inputs shall be given to all the students.
| Marketing Syllabus |
Finance Syllabus |
General Management Subjects:
• Principle and Practices of Management
• Managerial Economics
• Macro Economic Policy and analysis
• Managerial Statistics
• Quantitative Techniques
• Organizational Behaviour
• Business Communication
• Personnel Management & IR
• Business Law
• French Language
• Total Quality Management
• Business Ethics
• Management Information System
• Strategic Management
• Entrepreneurship Development
• Corporate Governance
• Production and Operations Management
• Strategic Implementation
Marketing Subjects
• Principles of Marketing Management
• Business Research Methods
• Sales Management
• Marketing Logistics
• Services Marketing
• B2B Marketing
• International Business-I
• Marketing Management-II
• Marketing Research
• Brand Management
• International Marketing
• Consumer Behaviour
• Distribution Management
• Strategic Marketing
• Customer Relationship Management
• Business Planning & Forecasting
• Retail Management
• Integrated Marketing Communications
• Pricing
• Rural Marketing
• Entrepreneurship Development
• Case Studies in Marketing Management
International Business
• International Business - I
• International Trade Operations (Import)
• International Trade Operations (Export)
• International Marketing
• International Business - II
• International Trade Logistics
• Global Sourcing and Business development
• Global Financial Management
• Case Studies in International Marketing
Insurance
• Insurance Law & Regulations
• Risk, Insurance & Management
• General Insurance-Commercial
• General Insurance-Personal
• Actuarial Principles & Practices
• Life Insurance & Pension
• Group Health & Insurance
• Insurance Operations
• Motor Insurance
• Fire Insurance
• Marine Insurance
• Re-Insurance
• Insurance Investment
• Insurance Marketing
• Management of Insurance Companies
• Underwriting Management
• Claim Management
• Business Strategy for Insurance Companies
Finance Subjects
• Basic Financial Accounting
• Financial Management-I
• Financial Management-II
• Cost & Management Accounting |
• Basic Financial Accounting
• Cost and Management Accounting
• Financial Management - I
• Financial Management - II
• Capital and Debt Market
• Security Analysis and Portfolio Management
• Management Control Systems
• Strategic Corporate Finance -I
• Foreign Exchange & Market
• Strategic Cost Management
• Corporate Tax Planning
• Merger, Acquisition and Corporate Restructuring
• Financial Modeling Using Excel
• Project Finance
• Commercial Banking
• Options and Future
• Global Financial Management
• Mergers & Acquisitions
• Project Finance
• Fixed Income Securities
• Business Analysis and Valuation
• Strategic Corporate Finance -II
• Accounting Standard and Corporate Disclosure Practice
• Case Studies in Financial Management
Marketing Subjects
• Marketing Management
• Marketing Research
• Brand Management
• Consumer Behaviour
• Distribution Management
• Customer Relationship Management
Operations Subjects
• Marketing Logistics
• Supply Chain Management |
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